Fairborn Spark

The City of Fairborn decided to take a leap of faith and spark new business into existence by creating and funding the environment for a new incubator. Volant was tasked with creating a brand that would invoke the mother brand of the city which was a recent endeavor.

Services
DEFINE

To create a sub brand in a government institution, careful consideration must be given to ensure visual consistency of the new brand with the original. The City of Fairborn had undergone a recent rebranding process and we had to rely on and provide a suitable idea that felt parallel and connected to the city.

USER TESTING

To create a sub brand in a government institution, careful consideration must be given to ensure visual consistency of the new brand with the original. The City of Fairborn had undergone a recent rebranding process and we had to rely on and provide a suitable idea that felt parallel and connected to the city.

screens from user testing with bar graphs, heat maps and results
Project Partners
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DESIGN

Looking deep into the brand mark of the city of fairborn we were able to connect the lines to create a metaphorical spark. Reflecting the same scale as the brand mark for the City of Fairborn we used that paired with the Gotham typeface to further parallel the Fairborn brand.

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Chatter

DELIVER

We delivered branding to the City of Fairborn that resembles the new aesthetic and positions Spark as a leader in helping entrepreneurs achieve their dream.

Altitude

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