The City of Fairborn decided to take a leap of faith and spark new business into existence by creating and funding the environment for a new incubator. Volant was tasked with creating a brand that would invoke the mother brand of the city which was a recent endeavor.
To create a sub brand in a government institution, careful consideration must be given to ensure visual consistency of the new brand with the original. The City of Fairborn had undergone a recent rebranding process and we had to rely on and provide a suitable idea that felt parallel and connected to the city.
To create a sub brand in a government institution, careful consideration must be given to ensure visual consistency of the new brand with the original. The City of Fairborn had undergone a recent rebranding process and we had to rely on and provide a suitable idea that felt parallel and connected to the city.
Looking deep into the brand mark of the city of fairborn we were able to connect the lines to create a metaphorical spark. Reflecting the same scale as the brand mark for the City of Fairborn we used that paired with the Gotham typeface to further parallel the Fairborn brand.
We delivered branding to the City of Fairborn that resembles the new aesthetic and positions Spark as a leader in helping entrepreneurs achieve their dream.
