PUI Audio Simulator

How do you redefine a physical sales tool when the world comes crashing to a halt. PUI relied heavily on a physical audio kit, essentially a briefcase of audio components. Each component could be switched on and tested for voltage and frequency. It was a tool that let audio engineers know they had the right speaker or exciter for the application or product they were installing them into. Volant had to defy the industry's odds and create a first-ever audio simulator tool that could simultaneously work for PUI Audio's marketing department and sales team.

Services
DEFINE
Custom tone generation wrapped inside a product dashboard

Creating a digital representation of audio components was a challenge requiring a custom tone generator within the browser using HTML 5 audio components. We needed to create a useable interface that could simulate the physical tone generator while inviting users to try new speakers and engage with an audio engineer. Volant created user tests and wireframes to ensure that users would understand and appropriately interact with the custom web application.

USER TESTING
Custom tone generation wrapped inside a product dashboard

Creating a digital representation of audio components was a challenge requiring a custom tone generator within the browser using HTML 5 audio components. We needed to create a useable interface that could simulate the physical tone generator while inviting users to try new speakers and engage with an audio engineer. Volant created user tests and wireframes to ensure that users would understand and appropriately interact with the custom web application.

screens from user testing with bar graphs, heat maps and results
Project Partners
No items found.
DESIGN
Blending the physical into a unique digital experience.

Without overemphasizing the role of a physical experience, Volant recreated turning a dial into an engaging user experience where users can select a part, examine specs, and adjust frequency and voltage to mimic sound needs. Users can employ the product wizard, a logic-based selection system that helps new customers identify necessary audio components, which opens the conversation and opportunity for new leads.

No items found.

Chatter

DELIVER
A sales tool that deserves copyright.

Volant created a marketing campaign led with a video series to introduce the first in class audio simulator tool, followed by continued marketing iterations where landing pages can be A/B tested for additional conversions. The simulator was released with fantastic feedback, and PUI Audio is moving forward on version 2.0 with additional features helping their sales team and audience move the conversation forward for audio components. The PUI Audio simulator received a copyright for tone generation and sales tool combination becoming the first-ever audio component digital tool of its kind.

Altitude

Data